In today’s uncertain and complex business environment, supply chain strategy is playing an important role in the success of a firm’s product and market growth strategy. In this paper, we present a framework depicting interactions between supply chain strategy and design, product design and...

The vast majority of small and medium-sized enterprises (SMEs) across EU and OECD regions are medium-to-low-tech firms, and by far the main type of innovation that SMEs undergo can be described as incremental innovations whereby small changes in processes or management procedures are ongoing...

Purpose – To examine the application of the principles of “agile manufacturing” to marketing strategy, planning and management, in the context of small and medium‐sized enterprises (SMEs). Design/methodology/approach – Uses the case‐study method to test the development and deployment...