Agile marketing for the manufacturing‐based SME
Year of publication: |
2006
|
---|---|
Authors: | Poolton, Jenny ; Ismail, Hossam S. ; Reid, Iain R. ; Arokiam, Ivan C. |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 24.2006, 7, p. 681-693
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Agile production | Marketing | Marketing strategy | Marketing planning | Small to medium‐sized enterprises |
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