//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Ivens, Björn"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Key account management
18
Beziehungsmarketing
17
Lieferantenmanagement
17
Relationship marketing
17
Supplier relationship management
17
Deutschland
16
Germany
15
Brand management
11
Key-Account-Management
11
Markenführung
10
Marketing
10
B-to-B-Marketing
9
Business-to-business marketing
9
Consumer behaviour
9
Internet marketing
9
Konsumentenverhalten
9
Marketing management
9
Online-Marketing
9
Theorie
9
Theory
9
Marketingmanagement
8
Prozessmanagement
7
Brand image
6
Business process management
6
Markenimage
6
Social Web
6
Social web
6
Brand
5
Geschäftsverbindung
5
Markenartikel
5
Market research
5
Marktforschung
5
USA
5
United States
5
Beziehungsmanagement
4
Bibliometrics
4
Bibliometrie
4
Business model
4
Geschäftsmodell
4
Preismanagement
4
more ...
less ...
Online availability
All
Undetermined
43
Free
2
Type of publication
All
Article
137
Book / Working Paper
35
Type of publication (narrower categories)
All
Article in journal
65
Aufsatz in Zeitschrift
65
Aufsatz im Buch
20
Book section
20
Hochschulschrift
6
Graue Literatur
5
Lehrbuch
5
Non-commercial literature
5
Textbook
5
research-article
5
Arbeitspapier
2
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Thesis
2
Working Paper
2
Article
1
Biografie
1
Biography
1
Conference paper
1
Dissertation u.a. Prüfungsschriften
1
Konferenzbeitrag
1
review
1
more ...
less ...
Language
All
English
80
German
54
Undetermined
37
French
2
Author
All
Ivens, Björn Sven
131
Pardo, Catherine
29
Leischnig, Alexander
17
Rauschnabel, Philipp A.
16
Diller, Hermann
14
Ivens, Björn
12
Ivens, Bjoern S.
11
Hillebrandt, Isabelle
6
Ivens, Björn S.
6
Niersbach, Barbara
6
Blois, Keith J.
5
Brem, Alexander
5
Haas, Alexander
5
Ivens, Bjoern
5
Beinert, Markus
4
Cova, Bernard
4
Ivens, Bjoern Sven
4
Müller, Brigitte
4
Ahuvia, Aaron
3
Barmeyer, Christoph I.
3
Henneberg, Stephan
3
Kocher, Bruno
3
Mayrhofer, Ulrike
3
Ott, Christoph M.
3
Salle, Robert
3
Sucky, Eric
3
Tunisini, Annalisa
3
Becker, Wolfgang
2
Brambach, Gabriele
2
Burkert, Michael
2
Eierle, Brigitte
2
Feste, Jasmin
2
Fliaster, Alexander
2
Horn, Christian Franz
2
Kammerlander, Nadine
2
Maiwald, Denise
2
Müller, Steffen
2
Peters, Leonore
2
Pflaum, Alexander
2
Praxmarer-Carus, Sandra
2
more ...
less ...
Institution
All
Otto-Friedrich-Universität Bamberg
2
Springer Fachmedien Wiesbaden
1
Universität Bamberg <1979-1988>
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
36
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
17
Jahrbuch der Absatz- und Verbrauchsforschung
8
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
6
Journal of business economics : JBE
5
Journal of business research : JBR
5
Revue française de gestion : hommes et techniques
5
The journal of business & industrial marketing
4
Journal of Business & Industrial Marketing
3
Journal of marketing management : MM
3
Kohlhammer Edition Marketing
3
Marketing theory and applications ; 2012=Vol. 23
3
Psychology & marketing
3
Schriften zum innovativen Marketing
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
2
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
2
Marketing : ZFP ; journal of research and management
2
Marketing : journal of research and management
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
2
SpringerLink / Bücher
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
2
Zeitschrift für Management : ZfM
2
AMS review : official publication of the Academy of Marketing Science
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Best Practice im Key Account Management : erfolgreiche Bearbeitung von Schlüsselkunden nach dem St. Galler KAM-Konzept
1
Beziehungsmarketing und CRM erfolgreich realisieren
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Consumer brand relationships : meaning, measuring, managing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Der Markt : international journal of marketing
1
Digitalisierung im Vertrieb : Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen
1
Dokumente : Zeitschrift für den deutsch-französischen Dialog
1
Erfolgreiches Key Account Management
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Handbook of strategic account management : a comprehensive resource
1
Handbuch Preispolitik : Strategien, Planung, Organisation, Umsetzung
1
more ...
less ...
Source
All
ECONIS (ZBW)
107
OLC EcoSci
38
USB Cologne (EcoSocSci)
18
Other ZBW resources
7
EconStor
1
RePEc
1
Showing
1
-
10
of
172
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
2
Technology paternalism : development and validation of a measurement scale
Rochi, Martin
;
Rauschnabel, Philipp A.
;
Renner, Karl-Heinz
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1172-1188
Persistent link: https://www.econbiz.de/10014530991
Saved in:
3
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
4
Gender issues in key account management research : a systematic literature review and avenues for future research
Ivens, Björn Sven
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 81-96
Persistent link: https://www.econbiz.de/10014368324
Saved in:
5
Toward a better understanding of value destruction : the case of food waste
Gibbert, Michael
;
Ivens, Björn Sven
;
Leischnig, Alexander
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10014306719
Saved in:
6
On price roles and budget branding
Ivens, Björn Sven
;
Müller, Brigitte
;
Wölfl, Steffen
; …
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 141-152)
.
2022
Persistent link: https://www.econbiz.de/10013272000
Saved in:
7
Key account management configurations and their effectiveness : a quasi-replication and extension
Herhausen, Dennis
;
Ivens, Björn Sven
;
Spencer, Robert
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 98-112
Persistent link: https://www.econbiz.de/10013197744
Saved in:
8
Network creativity : a conceptual lens for inter- and intra-organizational creative processes
Hemonnet-Goujot, Aurélie
;
Ivens, Björn Sven
;
Pardo, …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 503-513
Persistent link: https://www.econbiz.de/10013259135
Saved in:
9
Integrating the business networks and internet of things perspectives : A system of systems (SoS) approach for industrial markets
Pardo, Catherine
;
Wei, Ruiqi
;
Ivens, Björn Sven
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 258-275
Persistent link: https://www.econbiz.de/10013326937
Saved in:
10
Key account managers' identification profiles and effectiveness : a fuzzy-set qualitative comparative analysis
Peters, Leonore
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 253-365
Persistent link: https://www.econbiz.de/10014230692
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->