Mukherjee, Atmadeep; Mukherjee, Amaradri; Iyer, Pramod - In: Journal of Services Marketing 35 (2021) 8, pp. 1061-1072
Purpose: Food waste is a big problem where millions of pounds of produce are discarded every year because they are imperfect or unattractive. Despite the societal implications of selling unattractive produce, limited research has been directed toward understanding the effect of imperfect...