Gao, Tao; Sirgy, M. Joseph; Johar, J.S. - In: Journal of Business Research 63 (2010) 4, pp. 366-371
The study explores the factor structure of the Sirgy et al. [Sirgy MJ, Johar JS, Gao T. Toward a code of ethics for marketing educators. Journal of Business Ethics 2006; 63(1): 1-20] measure of marketing faculty's perceptions of unethical behavior and tests its predictive validity. We surveyed...