Effect of self-congruity with sponsorship on brand loyalty
Year of publication: |
2008
|
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Authors: | Sirgy, M. Joseph ; Lee, Dong-jin ; Johar, J. S. ; Tidwell, John |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 10, p. 1091-1097
|
Subject: | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Wahrnehmung | Perception | Operations Research | Operations research |
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