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Search: person:"John, Deborah Roedder"
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Consumer behaviour
18
Konsumentenverhalten
18
Brand management
12
Markenführung
12
Brand image
7
Markenimage
7
Jugendliche
6
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Materialism
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Materialismus
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Personality psychology
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brand management
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brands
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1985
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Advertising effects
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Armut
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24
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English
36
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24
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John, Deborah Roedder
60
Chaplin, Lan Nguyen
10
Park, Ji Kyung
9
Monga, Alokparna Basu
8
Gregan-Paxton, Jennifer
5
Loken, Barbara
5
Sujan, Mita
5
Bettman, James R.
3
Torelli, Carlos J.
3
Wang, Yajin
3
Bettman, James R
2
Hill, Ronald Paul
2
Kim, Kyeongheui
2
Pechmann, Cornelia
2
Rodas, Maria A.
2
Scott, Carol A
2
Scott, Carol A.
2
Alokparna (Sonia) Basu Monga
1
Bone, Sterling
1
Cole, Catherine A
1
Cole, Catherine A.
1
Goldsmith, Kelly
1
Griskevicious, Vladas
1
Griskevicius, Vladas
1
Hamilton, Rebecca W.
1
Joiner, Christopher
1
Karsten, Yvonne C.
1
Keller, Kevin Lane
1
Kim, Hakkyun
1
Kim, Kyeong-Heui
1
Manga, Alokpama Basu
1
Meyer, Robert J.
1
Mittal, Chiraag
1
O'Guinn, Thomas C.
1
Piff, Paul
1
Roux, Caroline
1
Shah, Anuj
1
Sheth, Jagdish N.
1
Stoner, Jennifer L.
1
Thompson, Debora
1
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College of Business, University of Texas-San Antonio
1
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Journal of Consumer Research
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing
3
Journal of Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing research : JMR
2
Journal of the Association for Consumer Research : JACR
2
MSI reports : working paper series
2
AMS review : official publication of the Academy of Marketing Science
1
Brands and brand management : contemporary research perspectives
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Legends in consumer behavior
1
Marketing letters : a journal of research in marketing
1
Report / Marketing Science Institute
1
The Routledge companion to identity and consumption
1
Working Papers / College of Business, University of Texas-San Antonio
1
Working Series in marketing research
1
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ECONIS (ZBW)
32
RePEc
14
OLC EcoSci
10
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
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60
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1
Understanding the past and preparing for tomorrow : children and adolescent consumer behavior insights from research in our field
John, Deborah Roedder
;
Pechmann, Cornelia
;
Chaplin, Lan …
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10014633418
Saved in:
2
Children and adolescent consumer behavior
John, Deborah Roedder
(
ed.
);
Pechmann, Cornelia
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014633473
Saved in:
3
Building brands for the emerging bicultural market : the appeal of paradox brands
Rodas, Maria A.
;
John, Deborah Roedder
;
Torelli, Carlos J.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 633-650
Persistent link: https://www.econbiz.de/10012799027
Saved in:
4
Does the devil wear Prada? : luxury product experiences can affect prosocial behavior
Wang, Yajin
;
John, Deborah Roedder
;
Griskevicious, Vladas
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10012506520
Saved in:
5
The secrecy effect : secret consumption increases women's product evaluations and choice
Rodas, Maria A.
;
John, Deborah Roedder
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
6
,
pp. 1093-1109
Persistent link: https://www.econbiz.de/10012234298
Saved in:
6
The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.
;
Thompson, Debora
;
Bone, Sterling
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
Saved in:
7
Value instantiation : how to overcome the value conflict in promoting luxury brands with CSR initiatives
Park, Ji Kyung
;
Torelli, Carlos J.
;
Monga, Alokparna Basu
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10012144813
Saved in:
8
Up, up, and away : upgrading as a response to dissimilar brand users
Wang, Yajin
;
John, Deborah Roedder
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10012177249
Saved in:
9
Children's Understanding of the Instrumental Value of Products and Brands
John, Deborah Roedder
;
Chaplin, Lan Nguyen
- In:
Journal of Consumer Psychology
29
(
2019
)
2
,
pp. 328-335
Persistent link: https://www.econbiz.de/10012083031
Saved in:
10
Judging a book by its cover : the influence of implicit self-theories on brand user perceptions
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011842173
Saved in:
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