Krishnakumar, Jyotsna; Chan-Halbrendt, Catherine - In: International Food and Agribusiness Management Review 13 (2010) 4
Considering India as a potential export market for 100% Kona coffee, this study explores consumer preferences for imported, specialty, high-end Kona coffee in South India. Conjoint choice experiment with latent class analysis is used and results indicate that India offers an export market...