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Search: person:"Käuferle, Monika"
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Betriebliche Wertschöpfung
3
Einzelhandel
3
Retail trade
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Value creation
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German
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Käuferle, Monika
7
Reinartz, Werner J.
4
Ptok, Annette
2
Reinartz, Werner
1
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Wertschöpfung im Handel
2
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Wertschöpfung durch Kundenintegration
Käuferle, Monika
;
Ptok, Annette
;
Reinartz, Werner J.
- In:
Essays in marketing strategy : the role of customer …
,
(pp. 14-57)
.
2018
Persistent link: https://www.econbiz.de/10011895265
Saved in:
2
Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika
;
Reinartz, Werner
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
Saved in:
3
Wertschöpfung durch Kundenintegration
Käuferle, Monika
;
Ptok, Annette
;
Reinartz, Werner J.
- In:
Wertschöpfung im Handel
,
(pp. 140-168)
.
2014
Persistent link: https://www.econbiz.de/10010257716
Saved in:
4
Wertschöpfung im Handel aus betriebswirtschaftlicher Perspektive
Reinartz, Werner J.
;
Käuferle, Monika
- In:
Wertschöpfung im Handel
,
(pp. 36-61)
.
2014
Persistent link: https://www.econbiz.de/10010257722
Saved in:
5
Wertschöpfung im Handel
Reinartz, Werner J.
(
ed.
);
Käuferle, Monika
(
ed.
)
-
2014
-
1. Auflage
Persistent link: https://www.econbiz.de/10014007241
Saved in:
6
Effective multichannel distribution strategy
Käuferle, Monika
-
2012
Persistent link: https://www.econbiz.de/10009568475
Saved in:
7
Effective multichannel distribution strategy : [kumulative Dissertation]
Käuferle, Monika
-
2012
Persistent link: https://www.econbiz.de/10009599470
Saved in:
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