Amanatidis, Dimitrios; Mylona, Ifigeneia; Mamalis, Spyridon - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 2, pp. 38-44
Purpose: The purpose of the study is to investigate the use of Instagram by museums in the Greek cultural scene. Specifically, the study focuses on examining the use of Instagram by museum communication professionals and aims at carrying out a twofold investigation: Firstly, if and how the...