Kang, Ju-Young M. - In: Journal of Fashion Marketing and Management: An … 23 (2019) 2, pp. 224-238
Purpose: The purpose of this paper is to investigate the interrelationships among fashion lifestyle of social-local-mobile (SoLoMo) consumers as individual characteristics, perceptions of the value of showrooming and webrooming and omnichannel shopping intention as choice/purchase behavior, and...