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Search: person:"Kapferer, Jean-Noël"
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Luxury goods
28
Luxusgüter
28
Brand management
21
Markenführung
21
Consumer behaviour
16
Konsumentenverhalten
16
Markenartikel
16
Brand
11
Luxury
9
Markenpolitik
9
Luxusgut
6
Strategisches Management
6
Product management
5
Produktmanagement
5
Rarity
5
Growth
4
Marke
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Strategic management
4
Unternehmen
4
Brand equity
3
Brand image
3
Brand name products
3
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Desirability
3
Economic growth
3
Markenimage
3
Nachhaltige Entwicklung
3
Price
3
Sustainable development
3
Vergleich
3
Wirtschaftswachstum
3
Age group
2
Altersgruppe
2
Brand love
2
CSR
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Article
41
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20
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8
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8
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Language
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English
46
Undetermined
17
French
10
German
2
Author
All
Kapferer, Jean-Noël
67
Valette-Florence, Pierre
9
Bastien, Vincent
7
Kapferer, Jean-Noel
5
Tabatoni, Olivier
4
Michaut-Denizeau, Anne
3
Brexendorf, Tim Oliver
2
Ijaouane, Vincent
2
Kernstock, Joachim
2
Laurent, Gilles
2
Powell, Shaun M.
2
Ahearne, Michael
1
Azoulay, Audrey
1
Boss, Jean-François
1
Broniarczyk, Susan
1
Cailleux, Hugues
1
Charavarti, Dipankar
1
Dubois, Bernhard
1
Erdem, Tulin
1
Gyomlai, Moumita Das
1
Kapferer, Jean-Noel Maurice
1
Kapferer, Jean-Noël M.
1
Kapferer, Jean-Nöel
1
Keane, Michael
1
Klippert, Cindy
1
Leproux, Lara
1
Mignot, Charles
1
Pavillet, Marie-France
1
Roberts, John
1
Rominger-Hanauer, Barbara
1
Roussel, Françoise
1
Rouziès, Dominique
1
Steenkamp, Jan-Benedict
1
Swait, Joffre
1
Zettelmeyer, Florian
1
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Institution
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HEC Paris (École des Hautes Études Commerciales)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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The journal of brand management : an international journal
6
Journal of business research : JBR
4
Business horizons
3
Revue française de gestion : hommes et techniques
3
Analyse financière
2
Journal of Product & Brand Management
2
Remarques
2
The journal of product & brand management
2
Brand management ; Vol. 2
1
Business Horizons
1
City branding : theory and cases
1
Handbuch Mergers & Acquisitions Management
1
International marketing review
1
Journal of Brand Management: Advanced Collections
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management : JPSSM
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Les Cahiers de Recherche
1
Les cahiers de recherche / HEC Paris
1
Luxury marketing : a challenge for theory and practice
1
MPRA Paper
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Psychology & marketing
1
Raison présente
1
Revue française du marketing
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
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Source
All
ECONIS (ZBW)
42
USB Cologne (EcoSocSci)
19
OLC EcoSci
8
RePEc
4
Other ZBW resources
2
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31
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009623746
Saved in:
32
Abundant rarity: The key to luxury growth
Kapferer, Jean-Noël
- In:
Business horizons
55
(
2012
)
5
,
pp. 453-463
Persistent link: https://www.econbiz.de/10010011471
Saved in:
33
Developing luxury brands within luxury groups : synergies without dilution?
Ijaouane, Vincent
;
Kapferer, Jean-Noel
- In:
Marketing Review St. Gallen : die neue …
29
(
2012
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009854137
Saved in:
34
Paris as a brand
Kapferer, Jean-Noël
- In:
City branding : theory and cases
,
(pp. 184-189)
.
2011
Persistent link: https://www.econbiz.de/10008809250
Saved in:
35
Are luxury brands really a financial dream?
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Journal of strategic management education : JSME
7
(
2011
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
Saved in:
36
LVMH-Hermès : le dilemme des entreprises familiales du luxe
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Analyse financière
(
2011
)
38
,
pp. 7-8
Persistent link: https://www.econbiz.de/10008817304
Saved in:
37
Ont contribué à ce numéro - France : Pourquoi penser marque ?
Kapferer, Jean-Noël
- In:
Revue française de gestion : hommes et techniques
(
2011
)
218
,
pp. 13-27
Persistent link: https://www.econbiz.de/10009833678
Saved in:
38
Quelle stratégie pour la marque France, demain ?
Kapferer, Jean-Noël
- In:
Revue française de gestion : hommes et techniques
(
2011
)
218
,
pp. 139-155
Persistent link: https://www.econbiz.de/10009833686
Saved in:
39
COMMENT INTERNET TRANSFORME LA MARQUE
Kapferer, Jean-Noël
- In:
Analyse financière
(
2011
)
39
,
pp. 23-25
Persistent link: https://www.econbiz.de/10008997811
Saved in:
40
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
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