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Search: person:"Kaul, Pushpanjali"
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Arora, Sangeeta
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Kaul, Pushpanjali
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International journal of financial services management : IJFSM
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Managerial finance
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Investigating nexus between corporate re-branding and stock market performance : a study of Indian service sector
Kaul, Pushpanjali
;
Arora, Sangeeta
- In:
Managerial finance
50
(
2024
)
6
,
pp. 1153-1173
Persistent link: https://www.econbiz.de/10015049371
Saved in:
2
Reinventing a brand's identity : effect of name and logo announcements on the stock price of Indian banks
Kaul, Pushpanjali
;
Arora, Sangeeta
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10013270418
Saved in:
3
Pre- and post-rebranding performance evaluation : a case study of selected Indian banks
Kaul, Pushpanjali
;
Arora, Sangeeta
- In:
International journal of financial services management …
11
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012598667
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