Khaled, Amgad S. D.; Ahmed, Salma; Khan, Mohd. Azmi; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-21
While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses retail experience innovation from the perspective of...