Khatwani, Gaurav; Srivastava, Praveen Ranjan - In: Journal of Organizational and End User Computing (JOEUC) 30 (2018) 3, pp. 63-80
As information technology has evolved, digital media has become increasingly fragmented and has started to proliferate multiple information channels. In order to optimize on the various digital channels that are available, organizations are increasingly recognizing the importance of gaining...