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Search: person:"Kim, Aekyoung"
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Consumer behaviour
3
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3
Advertising
1
Brand image
1
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1
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1
Conceptual metaphor
1
Counterfeit luxury goods
1
Customer satisfaction
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Kim, Aekyoung
6
Affonso, Felipe M.
1
Briley, Donnel
1
Durante, Kristina M.
1
Kikumori, Mai
1
Kim, Changju
1
Kim, Jungkeun
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Laran, Juliano
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Maglio, Sam J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of global fashion marketing : JGfM
1
Journal of marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
2
The paradox in happiness sales : how can happiness primes backfire?
Kim, Aekyoung
- In:
Journal of business research : JBR
146
(
2022
),
pp. 540-552
Persistent link: https://www.econbiz.de/10013271440
Saved in:
3
Text is gendered : the role of letter case
Kim, Aekyoung
;
Maglio, Sam J.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10012548436
Saved in:
4
Serendipity : chance encounters in the marketplace enhance consumer satisfaction
Kim, Aekyoung
;
Affonso, Felipe M.
;
Laran, Juliano
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 141-157
Persistent link: https://www.econbiz.de/10012593259
Saved in:
5
Finding the self in chance events
Kim, Aekyoung
;
Briley, Donnel
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 853-867
Persistent link: https://www.econbiz.de/10012494720
Saved in:
6
The effects of romantic motives on numerical preferences
Kim, Aekyoung
- In:
Psychology & Marketing
37
(
2020
)
9
,
pp. 1231-1245
Persistent link: https://www.econbiz.de/10012273759
Saved in:
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