Kim, Minji; Kim, Eun Joo; Bai, Billy - In: International Journal of Contemporary Hospitality Management 33 (2021) 12, pp. 4373-4390
Purpose: This paper aims to examine the joint role of the pandemic-induced source of crisis (i.e. health and social crisis) based on Maslow’s Hierarchy of Needs and message appeal in customer perception of and behavioral intention toward a restaurant. Design/methodology/approach: This study...