Jo, Wooyong; Kim, Jikyung (Jeanne); Choi, Jeonghye - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 1, pp. 250-274
Purpose: This study aims to identify, within the context of the French fashion industry, the characteristics of multichannel shoppers, that is, consumers who use more than one channel in a single shopping trip. We especially investigate whether consumers' focus on quality versus price affects...