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Search: person:"Koskull, Catharina von"
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Dienstleistung
4
Services
4
Beziehungsmarketing
3
Innovation
3
Relationship marketing
3
Service innovation
3
Customer integration
2
Dienstleistungsmarketing
2
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2005-2006
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Betriebliche Wertschöpfung
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Consumer behaviour
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Customer value
1
Dienstleistungsinnovation
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Emotion
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Geschenk
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Gifts
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1
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Koskull, Catharina von
9
Gummerus, Johanna
3
Strandvik, Tore
2
Finne, Åke
1
Fougère, Martin
1
Helkkula, Anu
1
Kauppinen-Räisänen, Hannele
1
Kowalkowski, Christian
1
Magnusson, Peter
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Skålén, Per
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Tronvoll, Bård
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Ekonomiska Samfundets tidskrift
2
Field guide to case study research in business-to-business marketing and purchasing
1
Journal of fashion marketing and management
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Scandinavian journal of management
1
The journal of business & industrial marketing
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ECONIS (ZBW)
8
OLC EcoSci
1
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1
Guest editorial: relationship marketing : past, present and future
Gummerus, Johanna
;
Koskull, Catharina von
;
Kowalkowski, …
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011615567
Saved in:
2
Emotional strategizing in service innovation
Koskull, Catharina von
;
Strandvik, Tore
;
Tronvoll, Bård
- In:
Management decision : MD
54
(
2016
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10011459586
Saved in:
3
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
4
Am I worth it? : gifting myself with luxury
Kauppinen-Räisänen, Hannele
;
Finne, Åke
;
Gummerus, …
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10010384295
Saved in:
5
Discovering the unfolding of service innovations
Koskull, Catharina von
;
Strandvik, Tore
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10010248162
Saved in:
6
Ethnographic research in service marketing : theory, methods, and practice
Koskull, Catharina von
- In:
Field guide to case study research in …
,
(pp. 101-145)
.
2014
Persistent link: https://www.econbiz.de/10011413778
Saved in:
7
Service development as practice : a rhetorical analysis of customer-related arguments in a service development project
Koskull, Catharina von
;
Fougère, Martin
- In:
Scandinavian journal of management
27
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10009160375
Saved in:
8
Konsumentens roll och inflytande i produkt : och tjänsteutveckling
Koskull, Catharina von
- In:
Ekonomiska Samfundets tidskrift
62
(
2009
)
3
,
pp. 119-124
Persistent link: https://www.econbiz.de/10003925725
Saved in:
9
Konsumentens roll och inflytande i produkt : och tjänsteutveckling
Koskull, Catharina von
- In:
Ekonomiska Samfundets tidskrift
62
(
2009
)
3
,
pp. 119-124
Persistent link: https://www.econbiz.de/10009917949
Saved in:
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