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Search: person:"Kumar, Madhumitha Ezhil"
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Consumer behaviour
2
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Cognition
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Kognition
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Pay-what-you-want
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Kumar, Madhumitha Ezhil
2
Rathore, Himanshu
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Jakhar, Suresh Kumar
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Kumar, Satish
1
Pandey, Shivendra Kumar
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Sharma, Dheeraj P.
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Journal of business research : JBR
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Journal of consumer marketing
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ECONIS (ZBW)
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Pay-what-you-want versus pick-your price : the interplay between participative pricing strategies and consumer's need for cognition
Rathore, Himanshu
;
Jakhar, Suresh Kumar
;
Kumar, Satish
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 73-84
Persistent link: https://www.econbiz.de/10013168031
Saved in:
2
Seeing is buying : should offline retailers use shelf-based scarcity to sell products?
Kumar, Madhumitha Ezhil
;
Pandey, Shivendra Kumar
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 359-379
Persistent link: https://www.econbiz.de/10014275993
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