Search Results - person:"Lacassagne, Marie-Françoise"

International place branding through sporting events : a British perspective of the 2008 Beijing Olympics

Bodet, Guillaume; Lacassagne, Marie-Françoise - In: European Sport management quarterly : ESMQ 12 (2012) 4, pp. 357-374

Persistent link: https://www.econbiz.de/10009618042

Brand social representations : strategic perspectives for a fitness club

Bodet, Guillaume; Meurgey, Bernard; Lacassagne, … - In: International journal of sport management and marketing … 5 (2009) 4, pp. 369-383

Persistent link: https://www.econbiz.de/10003827746

Brand social representations : strategic perspectives for a fitness club

Bodet, Guillaume; Meurgey, Bernard; Lacassagne, … - In: International journal of sport management and marketing … 5 (2009) 4, pp. 369-383

Persistent link: https://www.econbiz.de/10009869592

Social representations as a diagnostic tool for identifying cultural and other group differences

Stewart, Isobel; Lacassagne, Marie-Françoise - In: Psychology & marketing 22 (2005) 9, pp. 721-738

Persistent link: https://www.econbiz.de/10006958730

The impact of societal cultural values and individual social beliefs on the perceived effectiveness of managerial influence strategies: a meso approach

Fu, Ping Ping; Kennedy, Jeff; Tata, Jasmine; Yukl, Gary; … - In: Journal of International Business Studies 35 (2004) 4, pp. 284-305

This paper reports the findings of a 12-nation study designed to test empirically the relationships between societal cultural values, individual social beliefs, and the perceived effectiveness of different influence strategies. The relationships between three types of broad influence strategy...

Persistent link: https://www.econbiz.de/10005092133