//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Laer, Tom van"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
6
Konsumentenverhalten
6
Narrative Methode
6
Narrative method
6
Internet marketing
3
Narrative transportation
3
Online-Marketing
3
Social Web
3
Social web
3
storytelling
3
Communication
2
Kommunikation
2
Linguistics
2
Linguistik
2
Meta-Analyse
2
Meta-analysis
2
Text
2
automated text analysis
2
narrative persuasion
2
narrative transportation
2
Adoption intentions
1
Analytical
1
Automated text analysis
1
Beziehungsmarketing
1
Cognition
1
Computerized method
1
Computerunterstützung
1
Customer satisfaction
1
Cyber bullying
1
Cyber harassment
1
Data security
1
Datensicherheit
1
Dienstleistungsmarketing
1
Digital marketing
1
Digitalisierung
1
Digitization
1
Discourse analysis
1
Discourse theory
1
Diskurstheorie
1
E-commerce
1
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Interview
1
Language
All
English
13
German
1
Undetermined
1
Author
All
Laer, Tom van
15
Ruyter, Ko de
5
Visconti, Luca M.
4
Feiereisen, Stephanie
3
Ludwig, Stephan
3
Wetzels, Martin
3
Aleti, Torgeir
1
Bertele, Kerrie
1
Braun, Gesine
1
Escalas, Jennifer Edson
1
Farace, Stefania
1
Friedman, Mike
1
Hamby, Anne
1
Hende, Ellis van den
1
Izberk-Bilgin, Elif
1
Orazi, Davide C.
1
Pallant, Jason I.
1
Storey, Chris
1
Tuan, Annamaria
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
European journal of marketing : EJM
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Consumer Research
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of service research
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
RePEc
1
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
There and back again : bleed from extraordinary experiences
Orazi, Davide C.
;
Laer, Tom van
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 904-925
Persistent link: https://www.econbiz.de/10013542045
Saved in:
2
Not whodunit but whydunit : story characters' motivations influence audience interest in services
Hamby, Anne
;
Laer, Tom van
- In:
Journal of service research
25
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012887034
Saved in:
3
It's not what you say, it's the way you say it! : ffective message styles for promoting innovative new services
Bertele, Kerrie
;
Feiereisen, Stephanie
;
Storey, Chris
; …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 38-49
Persistent link: https://www.econbiz.de/10012156670
Saved in:
4
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
Saved in:
5
What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Laer, Tom van
;
Escalas, Jennifer Edson
;
Ludwig, Stephan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 267-285
Persistent link: https://www.econbiz.de/10012033963
Saved in:
6
A discourse analysis of pilgrimage reviews
Laer, Tom van
;
Izberk-Bilgin, Elif
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 586-604
Persistent link: https://www.econbiz.de/10012178408
Saved in:
7
Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Aleti, Torgeir
;
Pallant, Jason I.
;
Tuan, Annamaria
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 17-32
Persistent link: https://www.econbiz.de/10012129482
Saved in:
8
Need for narrative
Laer, Tom van
;
Visconti, Luca M.
;
Feiereisen, Stephanie
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 484-496
Persistent link: https://www.econbiz.de/10011934549
Saved in:
9
Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
Farace, Stefania
;
Laer, Tom van
;
Ruyter, Ko de
; …
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011773807
Saved in:
10
Untangling a web of lies : exploring automated detection of deception in computer-mediated communication
Ludwig, Stephan
;
Laer, Tom van
;
Ruyter, Ko de
; …
- In:
Journal of management information systems : JMIS
33
(
2016
)
2
,
pp. 511-541
Persistent link: https://www.econbiz.de/10011616128
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->