Choi, Jungsil; Chang, Young Kyun; Lee, Kiljae; Chang, Jae D. - In: Journal of Consumer Marketing 33 (2016) 4, pp. 235-244
Purpose This paper aims to explore how color-based visual sensation affects people’s judgment of other people and their environment. The authors focus primarily on uncovering the causal mechanism in which such effect is mediated by warmth stereotype. Design/methodology/approach The authors...