Yoon, Sungsik; Erdem, Mehmet; Schuckert, Markus; Lee, … - In: Journal of Hospitality and Tourism Technology 12 (2021) 3, pp. 489-511
Purpose The current study aims to investigate hotel guests’ intention to use virtual reality (VR) and willingness to pay more for hotels that have VR applications (e.g. virtual room tour) when booking a hotel. Design/methodology/approach Through a theoretical lens of...