Li, Yan; Wu, Ruijuan; Li, Dongjin - In: Online Information Review 44 (2020) 5, pp. 977-994
Purpose: The purpose of this paper is to examine how subjective characteristics of social network sites (SNSs) affect consumers' positive and negative word-of-mouth (WOM) sharing. Design/methodology/approach: The data used for this study were obtained from an online survey with a sample size of...