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Search: person:"Li, Hairong"
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Advertising effects
7
Werbewirkung
7
Advertising
5
China
5
Werbung
5
Internet marketing
4
Online-Marketing
4
Agency theory
2
Artificial intelligence
2
Brand image
2
Consumer behaviour
2
Creativity
2
International marketing
2
Internationales Marketing
2
Japan
2
Konsumentenverhalten
2
Kreativität
2
Künstliche Intelligenz
2
Markenimage
2
Prinzipal-Agent-Theorie
2
Adjustment self-efficacy
1
Advertising industry
1
Advertising planning
1
Affecting factors
1
Algorithm
1
Algorithmus
1
Arbeitskräfte
1
Arbeitspsychologie
1
Artificial empathy
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Big Data
1
Big data
1
Charges
1
Comparison
1
Computerspiel
1
Cooperative game
1
Customer experience
1
Data protection
1
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Article
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7
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English
25
Undetermined
20
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Li, Hairong
43
Dou, Wenyu
7
Okazaki, Shintaro
7
Zhou, Nan
7
Hirose, Morikazu
6
Biocca, Frank
4
Daugherty, Terry
4
Edwards, Steven M.
4
Wang, Guangping
4
Lee, Joo-Hyun
3
Su, Chenting
3
Chang, Chingching
2
Lee, Ki-Young
2
Li, Ang
2
Yang, Linsheng
2
Zhao, Shuguang
2
Cheng, Yang
1
Choi, Sejung Marina
1
Choi, Yung Kyun
1
Edwards, Steven M
1
Fan, Jinyan
1
Feng, Hairong
1
Fu, W. Wayne
1
Huang, Guanxiong
1
Huo, Yumei
1
Lai, Lei
1
Leckenby, John D.
1
Lee, Ki-young
1
Lee, Sung mi
1
Li, Haibing
1
Li, Jun
1
Liao, Yongfeng
1
Liu, Yi
1
Liu-Thompkins, Yuping
1
Malthouse, Edward C.
1
Napoli, Philip
1
Nie, Chengjing
1
Peng, Siyi
1
Rifon, Nora J.
1
Rosenberg, Mark W.
1
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Journal of advertising : official publication of the American Academy of Advertising
12
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising research
4
Advertising, promotion, and new media
2
Psychology & marketing
2
Advertising in new formats and media : current research and implications for marketers
1
Advertising theory
1
Breaking new ground in theory and practice
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
European journal of operational research : EJOR
1
International journal of internet marketing and advertising : IJIMA
1
Internet advertising : theory and research
1
Journal of International Business Studies
1
Journal of advertising
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of managerial psychology
1
Journal of the Academy of Marketing Science
1
Journal of vocational behavior
1
Natural Hazards
1
Social Science & Medicine
1
The media industries and their markets : quantitative analyses
1
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ECONIS (ZBW)
25
OLC EcoSci
17
RePEc
3
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1
Occupational self-efficacy, job crafting and job satisfaction in newcomer socialization : a moderated mediation model
Yang, Yingxi
;
Zhou, Yong
;
Peng, Siyi
;
Li, Hairong
- In:
Journal of managerial psychology
38
(
2023
)
2
,
pp. 131-143
Persistent link: https://www.econbiz.de/10014228818
Saved in:
2
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
3
Testing the effects of a coping orientation program in reducing newcomers' psychological contract breach : a field experiment
Li, Hairong
;
Yao, Xiang
;
Zhao, Teng
;
Lai, Lei
;
Fan, Jinyan
- In:
Journal of vocational behavior
138
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013453729
Saved in:
4
Special section introduction: artificial intelligence and advertising
Li, Hairong
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 333-337
Persistent link: https://www.econbiz.de/10012201448
Saved in:
5
Opportunities for and pitfalls of using big data in advertising research
Malthouse, Edward C.
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10011705748
Saved in:
6
Understanding media synergy
Huang, Guanxiong
;
Li, Hairong
- In:
Advertising in new formats and media : current research …
,
(pp. 97-113)
.
2016
Persistent link: https://www.econbiz.de/10011473404
Saved in:
7
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence
Li, Hairong
;
Daugherty, Terry
;
Biocca, Frank
- In:
Advertising, promotion, and new media
,
(pp. 148-174)
.
2015
Persistent link: https://www.econbiz.de/10011708668
Saved in:
8
Forced exposure and psychological reactance : antecedents and consequences of the perceived intrusiveness of pop-up ads
Edwards, Steven M.
;
Li, Hairong
;
Lee, Joo-Hyun
- In:
Advertising, promotion, and new media
,
(pp. 215-236)
.
2015
Persistent link: https://www.econbiz.de/10011708679
Saved in:
9
Advertiser risk taking, campaign originality, and campaign performance
Wang, Guangping
;
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10009738747
Saved in:
10
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Saved in:
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