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Corporate brand identification and corporate brand management : how top business schools do it

Balmer, John M. T.; Liao, Mei-na; Wang, Wei-yue - In: Journal of general management 35 (2009/10) 4, pp. 77-102

Persistent link: https://www.econbiz.de/10003997127

Corporate brand identification and corporate brand management: How top business schools do it

Balmer, John M T; Liao, Mei-Na; Wang, Wei-Yue - In: Journal of general management 35 (2010) 4, pp. 77-103

Persistent link: https://www.econbiz.de/10008440259

Operationalizing the marketing concept in the nonprofit sector

Sargeant, Adrian; Foreman, Susan; Liao, Mei-Na - 2008

Persistent link: https://www.econbiz.de/10003717527

Applying the marketing concept in higher education : a stakeholder approach

Liao, Mei-na - In: The Routledge companion to nonprofit marketing, (pp. 255-266). 2008

Persistent link: https://www.econbiz.de/10003592639

Student corporate brand identification: an exploratory case study

Balmer, John M.T.; Liao, Mei‐Na - In: Corporate Communications: An International Journal 12 (2007) 4, pp. 356-375

Purpose – The purpose of this paper is to investigate student corporate brand identification towards three closely‐linked corporate brands: a UK university, a leading UK business school and an overseas collaborative partner institute in Asia. Design/methodology/approach – The paper uses a...

Persistent link: https://www.econbiz.de/10014691676