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Targeting the Double Income with Kids Households? Points to Consider

Linneman, Robert E.; Kirschling, Patrick J. - In: Journal of food products marketing 5 (1998) 2, pp. 73

Persistent link: https://www.econbiz.de/10007188870

Perishables as Targets for Home Shopping: Will Consumers Reject Them?

Kirschling, Patrick J.; Linneman, Robert E. - In: Journal of food products marketing 4 (1997) 3, pp. 1-8

Persistent link: https://www.econbiz.de/10007195519

Marketing planning in a total quality environment

Linneman, Robert E.; Stanton, John L. - 1995

Persistent link: https://www.econbiz.de/10004298937

Nischenmarketing

Linneman, Robert E.; Stanton, John L. - 1992

Persistent link: https://www.econbiz.de/10004135653

Mining for niches

Linneman, Robert E.; Stanton, John Jr. - In: Business Horizons 35 (1992) 3, pp. 43-51

Persistent link: https://www.econbiz.de/10005197726

A Game Plan for Regional Marketing

Linneman, Robert E.; Stanton, John L. - In: Journal of Business Strategy 13 (1992) 6, pp. 19-25

Don't confuse regional marketing with selling spicier soup in Texas, reorganizing the sales force by regions to gain more control, or spending significant dollars in a local market. Regional marketing represents a major philosophic change. It's a precision target marketing approach (some might...

Persistent link: https://www.econbiz.de/10014846019