In recent years, the live-broadcast e-commerce has been developed rapidly, attracting a large number of users. However, the ultimate success of the platforms depend on users’ continued adoption behavior. Based on meaning transfer model and interaction ritual chain theory, this study develops a...

Today, all financial services aspect seems to be touched by technological forces. Fintech development is in its early stages; many researchers and practitioners believe that it will shape and define the future of the financial industry. The researcher intends to examine the determinant of...