How dispersive opinions affect consumer decisions : endowment effect guides attributional inferences
Year of publication: |
2021
|
---|---|
Authors: | Xie, Guangming ; Lü, Kevin ; Gupta, Suraksha ; Jiang, Yushi ; Shi, Li |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 4, p. 621-638
|
Subject: | Electronic word-of-mouth dispersion | Endowment effect | Attributional inference | Display format | Product category | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Entscheidung | Decision |
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