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Search: person:"Méndez-Aparicio, M. Dolores"
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Betriebliche Kreislaufwirtschaft
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Brand image
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Consumer behaviour
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Danone
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Jiménez-Zarco, Ana Isabel
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Izquierdo-Yusta, Alicia
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Méndez-Aparicio, M. Dolores
3
Lara-Guillén, Jorge
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Martínez-Ruíz, M. Pilar
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Mendez-Aparicio, M Dolores
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Pilar Martínez-Ruiz, María
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Journal of historical research in marketing
1
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
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ECONIS (ZBW)
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1
Can the vital cycle explain the circular consumer journey? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Jiménez-Zarco, Ana Isabel
;
Mendez-Aparicio, M Dolores
; …
- In:
Journal of historical research in marketing
16
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014514155
Saved in:
2
Reverse logistics and marketing as tools for sustainability
Lara-Guillén, Jorge
;
Jiménez-Zarco, Ana Isabel
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 17-51)
.
2023
Persistent link: https://www.econbiz.de/10014414169
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3
When responsible production and consumption matter : the case of Danone
Izquierdo-Yusta, Alicia
;
Méndez-Aparicio, M. Dolores
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 199-211)
.
2023
Persistent link: https://www.econbiz.de/10014320703
Saved in:
4
Studying customer experience and retention using applied data science and artificial intelligence
Méndez-Aparicio, M. Dolores
;
Pilar Martínez-Ruiz, María
-
2021
Persistent link: https://www.econbiz.de/10013285627
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