Can the vital cycle explain the circular consumer journey? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Year of publication: |
2024
|
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Authors: | Jiménez-Zarco, Ana Isabel ; Mendez-Aparicio, M Dolores ; Izquierdo-Yusta, Alicia |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 16.2024, 1, p. 3-24
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Subject: | Consumer journey | Emblematic brands | Generation X | Vital life cycle | Konsumentenverhalten | Consumer behaviour | Spanien | Spain | Markenführung | Brand management | Markenimage | Brand image |
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