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Search: person:"Maneerut Chatrangsan"
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Darlin Apasrawirote
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Kritcha Yawised
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Maneerut Chatrangsan
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Paisarn Muneesawang
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Asian journal of business and accounting : AJBA
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Journal of advances in management research : JAMR
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Journal of entrepreneurship in emerging economies
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ECONIS (ZBW)
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Short-form video content (SVC) engagement and marketing capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Maneerut Chatrangsan
- In:
Asian journal of business and accounting : AJBA
15
(
2022
)
2
,
pp. 221-246
Persistent link: https://www.econbiz.de/10013531185
Saved in:
2
Turning digital technology to immersive marketing strategy : a strategic perspective on flexibility, agility and adaptability for businesses
Kritcha Yawised
;
Darlin Apasrawirote
;
Maneerut Chatrangsan
- In:
Journal of entrepreneurship in emerging economies
16
(
2024
)
3
,
pp. 742-766
Persistent link: https://www.econbiz.de/10014525420
Saved in:
3
Travelling in the digital world : exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector
Kritcha Yawised
;
Darlin Apasrawirote
;
Maneerut Chatrangsan
- In:
Journal of advances in management research : JAMR
20
(
2023
)
4
,
pp. 599-622
Persistent link: https://www.econbiz.de/10014381002
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