Manganari, Emmanouela E.; Siomkos, George J.; … - In: European Journal of Marketing 43 (2009) 9/10, pp. 1140-1153
Purpose – The purpose of this study is to provide a conceptual framework for studying the effects of online store atmosphere on consumer behaviour and a compilation of empirical studies from the time when research on web atmospherics emerged in the literature in 1999 until today....