The impact of choice architecture on sustainable consumer behavior : the role of guilt
Year of publication: |
2015
|
---|---|
Authors: | Theotokis, Aristeidis ; Manganari, Emmanouela |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 131.2015, 2, p. 423-437
|
Subject: | Choice architecture | Default option | E-bills | Green service | Guilt | Towel reuse |
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