Mariani, Marcello; Ek Styven, Maria; Ayeh, Julian K. - In: International Journal of Contemporary Hospitality Management 31 (2019) 2, pp. 1021-1044
Purpose: This paper aims to investigate antecedents of using non-travel-specific social media (specifically Facebook) for travel decision-making before a leisure trip. Design/methodology/approach: Based on an online survey of 426 young travel consumers from Italy and Sweden, this work applies...