Preko, Alexander; Allaberganov, Azizbek; Mohammed, Iddrisu - In: Journal of Islamic Marketing 13 (2020) 2, pp. 446-465
Purpose: This study aims to explore the country-specific understanding of Hajj, its experience and challenges between the pilgrims of Ghana and Uzbekistan. Design/methodology/approach: Anchored on the theory of constructivism, this study explored and used the purposive sampling method in the...