//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Mazis, Michael B."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
USA
3
United States
3
Consumer behaviour
2
Konsumentenverhalten
2
Product labelling
2
Warenkennzeichnung
2
1989
1
Advertising
1
Advertising regulation
1
Alcohol consumption
1
Alkoholkonsum
1
Classification
1
Competition policy
1
Consumer protection
1
Economic policy
1
Food safety
1
Klassifikation
1
Lebensmittelsicherheit
1
Markenartikel
1
Marketing
1
Mothers
1
Mütter
1
Regulation
1
Regulierung
1
Verbraucher
1
Verbraucherschutz
1
Welt
1
Werbebeschränkung
1
Werbung
1
Wettbewerbspolitik
1
Wirtschaftspolitik
1
World
1
more ...
less ...
Type of publication
All
Article
16
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Dissertation u.a. Prüfungsschriften
1
Language
All
Undetermined
12
English
6
Author
All
Mazis, Michael B.
16
Hastak, Manoj
4
Morris, Louis A.
4
Raymond, Mary Anne
3
Mazis, Michael B
2
Miller, Stephen J.
2
Swasy, John L.
2
Wright, Peter L.
2
Ahtola, Olli T
1
Ford, Gary T.
1
Klippel, R Eugene
1
Morris, Louis A
1
Swasy, John L
1
more ...
less ...
Published in...
All
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
Journal of Consumer Research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
1
Working Series in marketing research
1
Source
All
OLC EcoSci
8
ECONIS (ZBW)
6
RePEc
2
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Three decades of marketing academic input at the Federal Trade Commission : contributions to research, policy making, and litigation
Hastak, Manoj
;
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 232-243
Persistent link: https://www.econbiz.de/10010439092
Saved in:
2
Deception by implication : a typology of truthful but misleading advertising and labeling claims
Hastak, Manoj
;
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10009405032
Saved in:
3
Expanding Journal of Public Policy & Marketing's horizon
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 68-71
Persistent link: https://www.econbiz.de/10009235126
Saved in:
4
Methodological Approaches to Marketing and Public Policy Issues - The Role of Consumer Surveys in Public Policy Decision Making
Hastak, Manoj
;
Mazis, Michael B.
;
Morris, Louis A.
- In:
Journal of public policy & marketing : JPP & M ; an …
20
(
2001
)
2
,
pp. 170-185
Persistent link: https://www.econbiz.de/10007040608
Saved in:
5
Legal Developments - FTC v. Novartis: The Return of Corrective Advertising?
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
20
(
2001
)
1
,
pp. 114-122
Persistent link: https://www.econbiz.de/10007043338
Saved in:
6
Consumer perceptions of health claims in advertisements and on food labels
Mazis, Michael B.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10001221262
Saved in:
7
Marketing and Public Policy: Prospects for the Future
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
16
(
1997
)
1
,
pp. 139-143
Persistent link: https://www.econbiz.de/10007069703
Saved in:
8
Consumer Perceptions of Health Claims in Advertisements and on Food Labels
Mazis, Michael B.
;
Raymond, Mary Anne
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10007373699
Saved in:
9
Consumer Perceptions of Health Claims in Advertisements and on Food Labels
Mazis, Michael B.
;
Raymond, Mary Anne
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10007373852
Saved in:
10
Informing Buyers of Risks: Analysis of the Marketing and Regulation of All Terrain Vehicles
Ford, Gary T.
;
Mazis, Michael B.
- In:
Journal of consumer affairs : official publication of …
30
(
1996
)
1
,
pp. 90-123
Persistent link: https://www.econbiz.de/10007314152
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->