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Search: person:"McDonald, Colin"
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McDonald, Colin
34
Kennedy, Rachel
4
MacDonald, Colin
4
Chisnall, Peter M.
3
Ephron, Erwin
3
King, Stephen
2
Larguinat, Laurent
2
Taylor, Jennifer
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
9
Journal of the Market Research Society : JMRS
8
Journal of advertising research
5
International journal of market research : JMRS ; the journal of the Market Research Society
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
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1
European Journal of Marketing
1
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1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Kleine und mittlere Unternehmen in einer globalisierten Welt : Festschrift für Prof. Dr. Wolfgang König anlässlich seines 65. Geburtstages
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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OLC EcoSci
28
ECONIS (ZBW)
7
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1
Reflections on the International Journal of Advertising on the journal's history and first 40 years
Taylor, Charles Raymond
;
West, Douglas C.
;
McDonald, Colin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10014233897
Saved in:
2
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
3
Is the Multi-Platform Whole More Powerful Than Its Separate Parts? Measuring the Sales Effects of Cross-Media Advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10010145083
Saved in:
4
Pure single-source data and take-off time for Project Apollo - Here's how and why pure single-source can provide the answer to campaign evaluation.
Kennedy, Rachel
;
McDonald, Colin
;
Sharp, Byron
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2008
),
pp. 32-35
Persistent link: https://www.econbiz.de/10007917556
Saved in:
5
Small enterprise development in mini island economies : the case of Tobago
McDonald, Colin
;
MacDonald, Colin
-
1999
Persistent link: https://www.econbiz.de/10001364384
Saved in:
6
The ESOMAR handbook of market and opinion research
MacDonald, Colin
(
contributor
);
McDonald, Colin
(
ed.
)
-
1998
-
4. rev. ed
Persistent link: https://www.econbiz.de/10000677556
Saved in:
7
MARKETING SCIENCE - Why marketing needs marketing science - Is marketing science yet another oxymoron? No: It's the only way marketers can get a real grip on what's possible.
McDonald, Colin
;
Scriven, John
- In:
ADMAP : for decisionmakers in advertising, marketing, …
41
(
2006
)
9
,
pp. 37-39
Persistent link: https://www.econbiz.de/10007376290
Saved in:
8
ADVERTISING EFFECTIVENESS - How to manage your brand's communication - Want a real-time fix on how your campaign is working? Here's how you can really manage the mix.
Boon, Arie den
;
McDonald, Colin
- In:
ADMAP : for decisionmakers in advertising, marketing, …
40
(
2005
)
6
,
pp. 35-37
Persistent link: https://www.econbiz.de/10006751823
Saved in:
9
How to measure ordinary marketing - How can we measure progress in stable competitive markets? Single-source data are key to recognising real campaign effects when 'nothing' happen...
McDonald, Colin
;
Kennedy, Rachel
- In:
ADMAP : for decisionmakers in advertising, marketing, …
39
(
2004
)
5
,
pp. 39-42
Persistent link: https://www.econbiz.de/10006756673
Saved in:
10
Best practice - Long term advertising effects - Colin McDonald looks at how to measure long-term ad influence.
McDonald, Colin
- In:
ADMAP : for decisionmakers in advertising, marketing, …
39
(
2004
)
4
,
pp. 12-13
Persistent link: https://www.econbiz.de/10006757237
Saved in:
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