Reflections on the International Journal of Advertising on the journal's history and first 40 years
Year of publication: |
2023
|
---|---|
Authors: | Taylor, Charles Raymond ; West, Douglas C. ; McDonald, Colin ; Waterson, Michael |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 1, p. 13-17
|
Subject: | Werbung | Advertising | Welt | World |
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