Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"McDowell, Walter S."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
4
Markenführung
4
Media industries
2
Mediensektor
2
USA
2
United States
2
Brand
1
Broadcast
1
Cable television
1
Competitive strategy
1
Hörfunkprogramm
1
Journalism
1
Journalismus
1
Kabelfernsehen
1
Lieferantenmanagement
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
Neuromarketing
1
Radio programme
1
Rundfunk
1
Supplier relationship management
1
Wettbewerbsstrategie
1
audiences
1
marketing
1
research
1
strategy
1
suppliers
1
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
English
5
Undetermined
3
Author
All
McDowell, Walter S.
8
Dick, Steven J.
4
Published in...
All
JMM : the international journal on media management
3
The journal of media economics
2
Journal of advertising research
1
Journal of media business studies
1
The brand challenge : adapting branding to sectorial imperatives
1
Source
All
ECONIS (ZBW)
5
OLC EcoSci
3
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing media as brands : case study ; branding news organizations
McDowell, Walter S.
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 161-183)
.
2015
Persistent link: https://www.econbiz.de/10010431235
Saved in:
2
The marketing of neuromarketing : brand differentiation strategies employed by prominent neuromarketing firms to attract media clients
McDowell, Walter S.
;
Dick, Steven J.
- In:
Journal of media business studies
10
(
2013
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10010229508
Saved in:
3
The brand management crisis facing the business of journalism
McDowell, Walter S.
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009127898
Saved in:
4
Revealing a double jeopardy effect in radio station audience behavior
McDowell, Walter S.
;
Dick, Steven J.
- In:
The journal of media economics
18
(
2005
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003171950
Saved in:
5
Exploring a free association methodology to capture and differentiate abstract media brand associations : a study of three cable news networks
McDowell, Walter S.
- In:
The journal of media economics
17
(
2004
)
4
,
pp. 309-320
Persistent link: https://www.econbiz.de/10002374760
Saved in:
6
Selling the niche : a qualitative content analysis of cable network business-to-business advertising
McDowell, Walter S.
- In:
JMM : the international journal on media management
6
(
2004
)
3_4
,
pp. 217-225
Persistent link: https://www.econbiz.de/10009136021
Saved in:
7
Has lead-in lost its punch? : an analysis of prime time inheritance effects: comparing 1992 with 2002
McDowell, Walter S.
;
Dick, Steven J.
- In:
JMM : the international journal on media management
5
(
2003
)
4
,
pp. 285-293
Persistent link: https://www.econbiz.de/10009136057
Saved in:
8
Using TV Daypart "Double-Jeopardy Effects" to Boost Advertising Efficiency
McDowell, Walter S.
;
Dick, Steven J.
- In:
Journal of advertising research
41
(
2001
)
6
,
pp. 43-57
Persistent link: https://www.econbiz.de/10006510579
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
