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Search: person:"McLaughlin, Caitlin"
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McLaughlin, Caitlin
14
Haverila, Matti
10
Haverila, Kai
8
Arora, Mehak
4
Haverila, Kai Christian
4
Haverila, Matti J.
4
Haverila, Kai C.
2
Currie, Russell
1
Nader, Nashwa
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Tran, Hailey
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Journal of marketing analytics : JMA
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
11
Other ZBW resources
3
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1
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
2
The impact of word-of-mouth (WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters
Haverila, Matti
;
Currie, Russell
;
Haverila, Kai Christian
; …
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
2
,
pp. 300-324
Persistent link: https://www.econbiz.de/10014550387
Saved in:
3
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
4
The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10013163680
Saved in:
5
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
6
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
7
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
8
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)
Haverila, Matti
;
Haverila, Kai Christian
;
McLaughlin, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 653-674
Persistent link: https://www.econbiz.de/10013440649
Saved in:
9
Gender-based behavioural segmenting of the cellphone youth market
Haverila, Matti J.
;
Haverila, Kai C.
;
McLaughlin, Caitlin
- In:
International journal of business excellence : IJBEX
23
(
2021
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012506633
Saved in:
10
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
1
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