Purpose – This paper seeks to describe the work of Ian Macneil, a legal scholar advocating the use of relational contract theory and behavioral norms to evaluate exchange relations in business. The aim is to show through bibliometric and comparative analyses that Macneil has influenced...

In many parts of the world, firms incorporate into their businesses a sense of land and place (e.g., France's Champagne region) as a means for connecting their products with a community's uniqueness. Building on this idea, “terroir” strategy is a community level perspective that focuses on...