//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"McNeil, Kimberly R."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Anchoring effects
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Consumer behaviour
1
Consumer psychology
1
Customer value
1
Dissonance
1
Firm performance
1
Ganzzahlige Optimierung
1
Halo error
1
Ideology
1
Integer programming
1
Konsumentenverhalten
1
Kundenwert
1
Lebenszyklus
1
Life cycle
1
Markenführung
1
Markenimage
1
Relationship marketing
1
Unternehmenserfolg
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
3
Undetermined
1
Author
All
McNeil, Kimberly R.
4
Grantham, Kimberly D.
2
Leak, Roland L.
2
Neslin, Scott A.
2
Taylor, Gail Ayala
2
Crockett, David
1
Woodham, Omar P.
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
2
Journal of Consumer Affairs
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
OLC EcoSci
1
Other ZBW resources
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does history really matter : Investigating historical branded executions' effects on contemporary consumer attitudes
Leak, Roland L.
;
McNeil, Kimberly R.
;
Crockett, David
- In:
Journal of Consumer Affairs
55
(
2021
)
2
,
pp. 445-463
Persistent link: https://www.econbiz.de/10012635894
Saved in:
2
Speaking candidly : how managers' political stances affect consumers' brand attitudes
Leak, Roland L.
;
Woodham, Omar P.
;
McNeil, Kimberly R.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 494-503
Persistent link: https://www.econbiz.de/10011443031
Saved in:
3
Overcoming the "recency trap" in customer relationship management
Neslin, Scott A.
;
Taylor, Gail Ayala
;
Grantham, Kimberly D.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009747845
Saved in:
4
Overcoming the “recency trap” in customer relationship management
Neslin, Scott A.
;
Taylor, Gail Ayala
;
Grantham, Kimberly D.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10010096148
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->