Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Meenaghan, Tony"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Sponsorship
10
Sponsoring
8
Performance measurement
6
Performance-Messung
6
Brand image
2
Marketing communications
2
Return on Investment
2
Return on investment
2
Advertising
1
Brand
1
Brand identity
1
Competitiveness
1
Consumer Effects
1
Consumer behaviour
1
Consumption
1
Development
1
Fan
1
Goodwill
1
Großbritannien
1
Ireland
1
Irland
1
Marketing management
1
Marketingmanagement
1
Model
1
Network analysis
1
Product
1
Public relations
1
Research
1
Shareholder Value
1
Shareholder value
1
Social Web
1
Social web
1
Sport
1
Stakeholder
1
Telecommunications services
1
Telefónica SA
1
Telekommunikationsdienst
1
Understanding
1
United Kingdom
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
30
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
research-article
4
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
conceptual-paper
1
more ...
less ...
Language
All
Undetermined
19
English
13
Author
All
Meenaghan, Tony
24
Meenaghan, John A.
8
O'Sullivan, Paul
6
Cahill, Jonnie
2
Kourovskaia, Anastasia A.
2
McCormack, Alan
2
McLoughlin, Damien
2
Shipley, David
2
Wolfe, Rosita
2
O’Sullivan, Paul
1
more ...
less ...
Published in...
All
Psychology & marketing
16
European journal of marketing : EJM
4
European Journal of Marketing
3
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
2
International Journal of Sports Marketing and Sponsorship
1
Journal of Business Research
1
Journal of Product & Brand Management
1
Journal of advertising research
1
Journal of business research : JBR
1
Sloan management review
1
more ...
less ...
Source
All
OLC EcoSci
17
ECONIS (ZBW)
8
Other ZBW resources
5
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
New challenges in sponsorship evaluation actors, new media, and the context of praxis
Meenaghan, John A.
;
McLoughlin, Damien
;
McCormack, Alan
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 444-460
Persistent link: https://www.econbiz.de/10009753702
Saved in:
2
Sponsorship at O2 : "The Belief that Repaid"
Cahill, Jonnie
;
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 431-443
Persistent link: https://www.econbiz.de/10009753703
Saved in:
3
Assessing the financial impact of sponsorship investment
Kourovskaia, Anastasia A.
;
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 417-430
Persistent link: https://www.econbiz.de/10009753704
Saved in:
4
Metrics in sponsorship research : is credibility an issue?
Meenaghan, John A.
;
O'Sullivan, Paul
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 408-416
Persistent link: https://www.econbiz.de/10009753705
Saved in:
5
Measuring sponsorship performance : challenge and direction
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 385-393
Persistent link: https://www.econbiz.de/10009753706
Saved in:
6
Special issue: Measuring sponsorship performance
Meenaghan, John A.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009753709
Saved in:
7
Measuring Sponsorship Performance: Challenge and Direction
Meenaghan, Tony
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 385-393
Persistent link: https://www.econbiz.de/10010101363
Saved in:
8
Metrics in Sponsorship Research—Is Credibility an Issue?
Meenaghan, Tony
;
O'Sullivan, Paul
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 408-416
Persistent link: https://www.econbiz.de/10010101365
Saved in:
9
Assessing the Financial Impact of Sponsorship Investment
Kourovskaia, Anastasia A.
;
Meenaghan, Tony
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010101366
Saved in:
10
Sponsorship at O2—“The Belief that Repaid”
Cahill, Jonnie
;
Meenaghan, Tony
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010101367
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
