Search Results - person:"Meng, Juan (Gloria)"

Diversifying gender equity in leadership in public relations : the role of mentoring and instrumental support at the organizational level

Meng, Juan; Neill, Marlene S. - In: Corporate communications : an international journal 28 (2023) 1, pp. 155-168

Persistent link: https://www.econbiz.de/10013554011

Strategic communication in a global crisis : national and international responses to the COVID-19 pandemic

Tench, Ralph (ed.); Meng, Juan (ed.); Moreno, Ángeles (ed.) - 2023

Persistent link: https://www.econbiz.de/10014022672

The role of institutional environment in building communication professionals' trust and satisfaction : a moderated multiple-mediation analysis

Meng, Juan; Berger, Bruce K. - In: Corporate communications : an international journal 27 (2022) 2, pp. 245-263

Persistent link: https://www.econbiz.de/10013162798

Ethical challenges in an evolving digital communication era : coping resources and ethics trainings in corporate communications

Meng, Juan; Kim, Solyee; Reber, Bryan - In: Corporate communications : an international journal 27 (2022) 3, pp. 581-594

Persistent link: https://www.econbiz.de/10013384929

Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source credibility and risk attitude

Sun, Ruoyu; Meng, Juan - In: Health marketing quarterly 39 (2022) 3, pp. 263-279

Persistent link: https://www.econbiz.de/10013417448

Why do millennials use Facebook? Enduring insights

Ambrose, Grace J.; Meng, Juan (Gloria); Ambrose, Paul J. - In: Qualitative Market Research: An International Journal 23 (2020) 1, pp. 171-197

Purpose: This study aims to address the following questions: What is enduring about consumer behavior on social media given that digital and social media (DSM) technologies change rapidly? Why do millennials use social media to the extent they do? The authors’ review revealed that a...

Persistent link: https://www.econbiz.de/10012188135

Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising

Pan, Po-Lin; Meng, Juan - In: Journal of promotion management : JPM 24 (2018) 2, pp. 233-250

Persistent link: https://www.econbiz.de/10011875383

The role of public relations leadership in effective social media and crisis communication management

Meng, Juan; Berger, Bruce K. - In: Social media and crisis communication, (pp. 85-98). 2018

Persistent link: https://www.econbiz.de/10011732304

The mediating effects of presumed influences on Taiwanese consumers’ skepticism toward celebrity endorsed advertising

Pan, Po-Lin; Meng, Juan; Lee, Pei-Ling - In: Journal of international consumer marketing 29 (2017) 1, pp. 48-58

Persistent link: https://www.econbiz.de/10011669317

Information flow and communication practice challenges : a global study on effective responsive strategies

Cacciatore, Michael A.; Meng, Juan; Berger, Bruce K. - In: Corporate communications : an international journal 22 (2017) 3, pp. 292-307

Persistent link: https://www.econbiz.de/10011778497