Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source credibility and risk attitude
Ruoyu Sun and Juan Meng
| Year of publication: |
2022
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|---|---|
| Authors: | Sun, Ruoyu ; Meng, Juan |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 39.2022, 3, p. 263-279
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| Subject: | Benefit perception | purchase intention | risk attitude | risk perception | social media | source credibility | Risikopräferenz | Risk attitude | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Risiko | Risk | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2022.2053805 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417448