Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Merdin, Ezgi"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
2
Werbewirkung
2
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Emotion
1
Kaufentscheidung
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Psychology of advertising
1
Purchase decision
1
Selbstevaluation
1
Self-assessment
1
Social ethics
1
Sozialethik
1
Sportmarketing
1
Sports marketing
1
USA
1
United States
1
Werbepsychologie
1
brand management
1
branding
1
consumer psychology
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Merdin, Ezgi
3
Gorgulu, Vehbi
1
Hesapci Karaca, Özlem
1
Seraj, Mina
1
Published in...
All
Journal of consumer behaviour : an international research review
1
Journal of euromarketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Your ethnic model speaks to the culturally connected : differential effects of model ethnicity in advertisements and the role of cultural self-construal
Hesapci Karaca, Özlem
;
Merdin, Ezgi
;
Gorgulu, Vehbi
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10011477202
Saved in:
2
Are you involved? Are you focused? : the regulatory fit and involvement effects on advertisement effectiveness
Merdin, Ezgi
;
Seraj, Mina
- In:
The changing roles of advertising : [extended versions …
,
(pp. 329-340)
.
2013
Persistent link: https://www.econbiz.de/10009773942
Saved in:
3
What is true (brand) love? : the love concept in branding theory and research
Merdin, Ezgi
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 51-63
Persistent link: https://www.econbiz.de/10010248353
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
