Are you involved? Are you focused? : the regulatory fit and involvement effects on advertisement effectiveness
Year of publication: |
2013
|
---|---|
Authors: | Merdin, Ezgi ; Seraj, Mina |
Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 329-340
|
Subject: | Sportmarketing | Sports marketing | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects |
-
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim, (2007)
-
Lim, Choong Hoon, (2013)
-
Chang, Yonghwan, (2018)
- More ...
-
What is true (brand) love? : the love concept in branding theory and research
Merdin, Ezgi, (2013)
-
Hesapci Karaca, Özlem, (2016)
-
Seraj, Mina, (2012)
- More ...