What is true (brand) love? : the love concept in branding theory and research
Year of publication: |
2013
|
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Authors: | Merdin, Ezgi |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 22.2013, 3, p. 51-63
|
Subject: | branding | consumer psychology | brand management | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Emotion | Markenimage | Brand image |
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